What percentage of the market is N?

Started by silly moo, April 17, 2017, 10:01:54 PM

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broadsword

Quote from: Bealman on April 18, 2017, 11:21:07 AM
Yeah.... always been a bit disappointed with Rod going USA, but he's spent a long time there.  :thumbsup:

Should it not be Sir Rod, honour where honour is due.... :D

Snowwolflair

No show invitations don't reflect numbers of modelers in different scales.

Advertising space bought by Hattons, Rails of Sheffield would be closer.

Bealman

Back on topic, yes stats like that could be a reasonably actuate reflection.
Vision over visibility. Bono, U2.

broadsword

Quote from: Snowwolflair on April 18, 2017, 11:24:40 AM
No show invitations don't reflect numbers of modelers in different scales.

Advertising space bought by Hattons, Rails of Sheffield would be closer.

Then you would need access to their financial records to see what they
spent, most unlikely.

Bealman

#19
There could be a poll of N gauge enthusiasts as to where they buy their stuff.

Not that I'd ever encourage such a thing.

There is and always will be, a diverse range of opinions on this topic.

Vision over visibility. Bono, U2.

Snowwolflair

Quote from: broadsword on April 18, 2017, 11:47:53 AM
Quote from: Snowwolflair on April 18, 2017, 11:24:40 AM
No show invitations don't reflect numbers of modelers in different scales.

Advertising space bought by Hattons, Rails of Sheffield would be closer.

Then you would need access to their financial records to see what they
spent, most unlikely.

square inches in the big magazines is all you need.

daffy

Accurate Stats of sales of any kind are notoriously hard to find. The only detail I've found so far - not looked for too long - is total turnover by a manufacturer dealing in N, HO and TT, the Fleischmann and Roco group :

QuoteThe Modelleisenbahn Group based in Bergheim near Salzburg (Austria) is the European market leader in the DC segment and number two in the European model railway business with a market share of around 25 percent. Sales volume in 2016 amounted to 49 million euros.
-  quote is from a Press release dated February 2017.

Finding a breakdown by scale of this major player will be impossible, I suspect, but maybe a direct info request might bare fruit. I'll give it a try.

All we need then is all the other major players to reveal the same and we'll have an answer. :D

Is that flying pork I see? :hmmm:
Mike

Sufferin' succotash!

broadsword

That would assume that expenditure on advertising
equates with sales or the size of the targeted market
which doesn't always apply.However unless someone
on the forum gets a job in a model shop's accounts
section it shall remain a mystery of the universe.

broadsword

Ps , I can state with certainty that UM models sales
consist of 100% N , soon as I say that they'll
probably announce they're going into O gauge...

Snowwolflair

Quote from: broadsword on April 18, 2017, 12:04:36 PM
Ps , I can state with certainty that UM models sales
consist of 100% N , soon as I say that they'll
probably announce they're going into O gauge...

Can you imagine the weight of an O UM model. :goggleeyes:

njee20

Quote from: newportnobby on April 18, 2017, 10:20:05 AM
I'm having daymares now about the cost of a house which could accommodate a layout in 00 which could take trains the length I run in N :worried:

At risk of a bit of heresy I would probably go OO if I had the space for (near) scale length trains. But I don't!

silly moo

The reason for the original question was prompted by a remark from a magazine stating that as N was only 10% of the market they were justified in having  no N gauge layouts in a particular issue.

As I'm able to get inspiration from good layouts in any scale the lack of N in certain magazines isn't the end of the world but I did wonder about the percentage given as I'd always thought it was nearer to 20%.

:NGaugersRule:

red_death

Quote from: silly moo on April 18, 2017, 12:30:56 PM
The reason for the original question was prompted by a remark from a magazine stating that as N was only 10% of the market they were justified in having  no N gauge layouts in a particular issue.

As I'm able to get inspiration from good layouts in any scale the lack of N in certain magazines isn't the end of the world but I did wonder about the percentage given as I'd always thought it was nearer to 20%.

I've always heard figures from Bachmann (who are probably one of the best sources apart from the large model shops) of about 15-20%.

The issue for a magazine (and an exhibition) is not necessarily about do you feature X% of a particular scale/era etc but is there enough quality representations of those scales/eras etc.  I know from looking for 7mm D&E layouts for a show that it was always really difficult!  So an editor might want to feature an N GWR broad gauge layout but if he doesn't know of any or doesn't get any offer to write an article then he can only work with what is available.

Cheers, Mike



Newportnobby

Dare I suggest N gauge layouts at shows overall tend to be smaller than 00 or 0 counterparts meaning you could squeeze more N gauge layouts in but that means paying for more operators accommodation and meals? :angel:

Quote from: njee20 on April 18, 2017, 12:20:30 PM
Quote from: newportnobby on April 18, 2017, 10:20:05 AM
I'm having daymares now about the cost of a house which could accommodate a layout in 00 which could take trains the length I run in N :worried:

At risk of a bit of heresy I would probably go OO if I had the space for (near) scale length trains. But I don't!

Tut. Tut. You should be thinking of all that N gauge stuff you could put in the extra space :telloff:

Seeing as I'll never have the money Pete Waterman and Rod Stewart have then it doesn't even cross my mind what they do :no:

Les1952

As a show organiser I will say that N-gauge accounts for about 30% of the available exhibition layouts, and maybe almost 50% of the layouts that will fit comfortably in a smaller hall.

Les

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