No, the NGF can't afford to do that! ;D
I was watching the TV just now whilst making the morning coffees, when a company was advertising the fact that they can help smaller businesses advertise on the TV.
So, my thoughts were... Do you think that if the model railway manufacturers advertised on TV, that they'd get a lot more people buying their products? I'm sure that showing Hornby 00 trains on the children's channels on Sky would be a winner, and perhaps as the kids turn into 'adult modellers' then they can change to n gauge.
I have fond memories as a boy of the Yellow Pages advert and the young boy buying the signal box for his dad. What a great loft layout that was! So, if I was excited about that, surely others would have been......yet there are no adverts?!! Surely the odd TV advert showing a moving and working layout is far more exciting than a poster.
Just my early morning thoughts.... :sleep: Now for breakfast..... :foodanddrink:
Quickest way in history to force Mortgagee Sales when the parents run out of money having spent it all on trains for the kids (AHEM), cough, sorry, themselves... :P
Oh, and whats with this Morning Coffee business? I'm rapidly contemplating going to bed!
Quote from: Tank on October 09, 2012, 08:54:56 AM
No, the NGF can't afford to do that! ;D
I was watching the TV just now whilst making the morning coffees, when a company was advertising the fact that they can help smaller businesses advertise on the TV.
So, my thoughts were... Do you think that if the model railway manufacturers advertised on TV, that they'd get a lot more people buying their products? I'm sure that showing Hornby 00 trains on the children's channels on Sky would be a winner, and perhaps as the kids turn into 'adult modellers' then they can change to n gauge.
I have fond memories as a boy of the Yellow Pages advert and the young boy buying the signal box for his dad. What a great loft layout that was! So, if I was excited about that, surely others would have been......yet there are no adverts?!! Surely the odd TV advert showing a moving and working layout is far more exciting than a poster.
Just my early morning thoughts.... :sleep: Now for breakfast..... :foodanddrink:
Quote from: kaiwhara on October 09, 2012, 08:56:46 AM
Quickest way in history to force Mortgagee Sales when the parents run out of money having spent it all on trains for the kids (AHEM), cough, sorry, themselves... :P
Oh, and whats with this Morning Coffee business? I'm rapidly contemplating going to bed!
:laughabovepost: Best way to spend the mortgage money that I can think of!!!!
Bed time?!?! All of the clocks must be very slow in NZ! :smiley-laughing:
Quote from: Tank on October 09, 2012, 09:02:52 AM
:laughabovepost: Best way to spend the mortgage money that I can think of!!!!
Bed time?!?! All of the clocks must be very slow in NZ! :smiley-laughing:
It's called a 5am start at Westfield, so the alarm goes in 6 hours... Yay... :thumbsdown:
Besides, we are ahead of you lot, Tuesday Night here, that makes your clocks slow!!!
If memory serves me right, Hornby did advertise on TV in the 1980s. Certainly I remember a 00 HST hurtling around a large layout, along with 58s etc. It may have even been as late as the 1990s.
I do remember the Hornby adverts as well (just!). I wonder what the results of that campaign were? Maybe they weren't successful?
A quick Google shows plenty on YouTube ... including those with Bernard Cribbins !
I'd forgotten some of them, & a bunch were new to me too ...
I'm surprised they don't advertise hornby train and scalexctric together on the telly, especially with festive skint season coming up!!!!!!
There have been model railway adverts and adverts (for other products) featuring model railways on TV on a fairly regular basis. The big issues with TV ads beyond their cost is that in general they are used for building brand awareness rather than creating sales leads. To do that you need a different type of approach such as DRTV.
H.
I can agree with brand awareness on the more popular channels, but on children's channels it's certainly about selling a certain type of product rather than just the brand - in the child's eyes.
I think the only tv ad Ive seen on TV was the NXEC (or was it just east coast) advert with the repainted HST and the hornby figures in the 2? years they 'had' the ECML
However I did see the hornby advert with the yellow pages and the lad buying his father the signal box on youtube, posted it on here somewhere actually haha, was a great advert.
Quote from: Tank on October 09, 2012, 01:54:41 PM
on children's channels it's certainly about selling a certain type of product rather than just the brand - in the child's eyes.
Not really - TV adverts are not 'selling' to children. They aim to build a brand(name) awareness and product desire in the child who then badgers their parents to go and buy it for them, especially big ticket goods. It's the parent who does the buying but in general the adverts are not targetted at them.
H.
Hornby advertised on TV and in the cinemas last Christmas (2011)
http://youtu.be/Eg2SnPdU8I4 (http://youtu.be/Eg2SnPdU8I4)
Newportnobby must have been technical advisor as the choo choos are going the correct way round the roundy roundy according to the gospel of himself :smiley-laughing: :smiley-laughing: :smiley-laughing:
What can I say? I didn't even get paid either :no: :(
That Hornby video is diabolical and a lost opportunity. I remember being disappointed with it at the time. Where is their legendary HST model (recently seen on a re-run of Bullseye)? I think I can make out the motor car in a siding. Hornby produce current generation trains in particular Eurostar, Pendolino, etc. If they are truly going to appeal to all generations, then these trains need to be shown.
If the shopping channels got hold of some Kato bullet train sets, then I reckon they could have them flying off the shelves for Christmas. It fits the 'shopping channel' bill of being robust, easy to connect and dismantle, has everything on one box, almost 'kid' proof, can fit inside small rooms, plus there are expansion sets that can have trains zooming over each other etc. - and the bullet trains are legendary too.
Bring back "Fly Fishing " by J R Hartley! :D
Quote from: Pengy on October 10, 2012, 08:33:32 AM
That Hornby video is diabolical and a lost opportunity. I remember being disappointed with it at the time. Where is their legendary HST model (recently seen on a re-run of Bullseye)? I think I can make out the motor car in a siding. Hornby produce current generation trains in particular Eurostar, Pendolino, etc. If they are truly going to appeal to all generations, then these trains need to be shown.
They had a 4-VEP in NSE livery in prominent view along with a whole load of other colourful coaches, but in general in such short snips it is very difficult to discern exactly what type of trains are running/on display. So I doubt that the non-enthusuast, who they are trying to attract, would be worked up about particular trains being 'missing'. Basically they're promoting model trains rather than an Eurostar or Pendo, and I'd have thought that named trains, such the the Flying Scotsman, the Brighton Belle or XXX express, would mean more to non-enthusiasts than a type of unit.
H.
They could make it more exciting by having a group of friends building a layout together, rather than using the old "I'm into railways because my dad was". Why can't kids just want to get into railways because they think an advert is 'cool'?! ;) After all, most of the adverts on the children's sky channels show kids playing with toys together, and making them out to be really exciting, without playing on it being nostalgia.
Quote from: H on October 09, 2012, 02:30:11 PM
Not really - TV adverts are not 'selling' to children.
Clearly they are! :) Sell the advert to the child and the parents are held hostage into buying the toy. Works the same with advertising in a supermarket with yoghurts etc!
Quote from: Tank on October 10, 2012, 05:18:59 PM
They could make it more exciting by having a group of friends building a layout together, rather than using the old "I'm into railways because my dad was". Why can't kids just want to get into railways because they think an advert is 'cool'?! ;) After all, most of the adverts on the children's sky channels show kids playing with toys together, and making them out to be really exciting, without playing on it being nostalgia.
Quote from: H on October 09, 2012, 02:30:11 PM
Not really - TV adverts are not 'selling' to children.
I agree Tank. And we don't know what sort of trains they would be interested in - it could easily be the ones they see on the tracks nowadays, e.g. the Pendolinos, HSTs etc. rather than the nostalgic ones after all they are probably more likely to see a HST/Pendo/150/etc than a steamer
Clearly they are! :) Sell the advert to the child and the parents are held hostage into buying the toy. Works the same with advertising in a supermarket with yoghurts etc!
Quote from: Tank on October 10, 2012, 05:18:59 PM
Clearly they are! :) Sell the advert to the child and the parents are held hostage into buying the toy. Works the same with advertising in a supermarket with yoghurts etc!
Not really. There is no response mechanism in those adverts that the child replies to and orders (unlike DRTV) nor does the child run out on their own to the shop and make a purchase - so they are not sold to. It's the parent who does the purchasing from the shop. The advert only has to instill the desire (an awareness and a want) in the child - not sell to them. And, of course, the parent is not really held hostage. They don't have to make the purchase. If the child was taught that parents don't always purchase everything they want, the parents would get more peace.
H.
Quote from: H on October 10, 2012, 05:46:43 PM
Not really. There is no response mechanism in those adverts that the child replies to and orders (unlike DRTV) nor does the child run out on their own to the shop and make a purchase - so they are not sold to. It's the parent who does the purchasing from the shop.
So, no child has ever bought anything that's been on TV? :hmmm:
Quote from: Pengy on October 10, 2012, 05:27:06 PM
And we don't know what sort of trains they would be interested in - it could easily be the ones they see on the tracks nowadays, e.g. the Pendolinos, HSTs etc. rather than the nostalgic ones after all they are probably more likely to see a HST/Pendo/150/etc than a steamer
Unfortunately that is not entirely true. The trains that are targetted at children and that they see (before experiencing real railways) on TV and in books are kettles; Thomas the Tank, Hogwarts express, Ivor the Engine and so on. Even the Santa's specials for kids are hissing kettles on preserved lines. It's indoctrination.
But yep, on the real railway they are more likely to see multiple units these days. And not just what they might ride on but also what daddy catches to work.
H.
Quote from: Tank on October 10, 2012, 05:55:09 PM
So, no child has ever bought anything that's been on TV? :hmmm:
That's not really what I said - the point is about the purpose and aim of the adverts. Very little TV advertising is specifically to sell specific product (except ones like DRTV). It's all about corporate expenditure and building brand awareness and loyalty.
Most people remember the brand foremost. Top recollection to adverts are always about the brand rather than the product. For example; Macdonalds, Audi, DFS, Samsung and Hornby.
H.
I haven't read all the replies to this thread so forgive me if this has already been said.
Model Railway manufacturers don't need to advertise on TV because the Thomas the Tank Engine TV series did it all for them, Hornby or any other manufacturer could never compete with good old Thomas and his Friends.
Hornby are still in trouble
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9568187/Is-the-Hornby-express-about-to-hit-the-buffers.html (http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9568187/Is-the-Hornby-express-about-to-hit-the-buffers.html)