@Newportnobby Huh - must be old stock.

. I have a news feed on my phone and one of the pieces was from an Asda worker. One of his jobs is apparently putting the prices on the shelf edges and he remarked that the biggest increase he has seen this last week is Lurpak going from £3.80p to £5.05p.

. Fortunately, I do not mind the el cheapo, €/£1.00p 'spreads' - it's Louisa who wants the Lurpak, but we will see what she thinks to the Aldi alternative at the weekend. Just having a quick check on t'web shows quite a variety in price, the Asda website shows £4.50p, but the search results show Lurpak at Asda costing £5.00p! Makes even more sense now to shop around if convenient.